One brand, one team
1
Pain points
- Our management team is not aligned.
- We need the expertise and intervention of a neutral brand strategist to help us align once for good.
2
Goals
- Speak as one team instead as a collection of experts.
- Create a consistent and recognizable brand that can last.
- Become attractive for niche experts to join the consultancy.
3
Steps & Milestones
- Individual work on business synopsis and projection, perceived roadblocks and recurring pain points.
- Team definition of the unique offer for the ideal clients with a strong and detailed positioning.
- Crafting of the business’ short and long pitches based on the company's brand story, features, values, vision, mission and USPs.
Results & Value created
- Many decisions having been taken collectively, end of costly and frustrating team meetings and discussions. The direction is set for good.
- Existing team reinforced, using one voice to spread one message.
- Addition of 5 partners to the team in the following 6 months.
