[Re]design of a tailor-made brand identity
1
Pain points
- The logo no longer matches the brand image.
- No graphic & marketing skills.
2
Goals
- Analyze the business and customer needs for the next 3 years.
- Align the new visual identity.
- Declination on the most relevant media.
3
Steps & Milestones
- Audit of positioning & brand strategy.
- Creation of a visual identity.
- Creation of the logo.
- Creation of a document (brandbook) summarizing the graphic guidelines.
Results & Value created
- The customer has a visual identity that matches his business. The documents reflect his brand and allow him to stand out from his competitors.
