The effects of a [non]branded business
1
Pain points
- Our brand is unknown.
- We need a strong and unforgettable brand to add value to our company.
- We want to sell more.
2
Goals
- Create a brand story, message and personality that match the existing but not successful enough non-branded business.
- Design a complete brand identity for an external relaunch.
- Make the brand attractive for investors to take over the company on the medium term.
3
Steps & Milestones
- Complete synopsis of the brand story and success, and its projection in the future.
- Intellectual design of the boldest brand that matches the existing and projected business.
- Translation of the words into a complete graphic identity.
Results & Value created
- Increased ease to sell with pride to the right clients.
- Unprecedented sales success 2 months after the completion of the project.
- Creation of an additional brand on the high end segment with higher margins.
